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HOW QR CODE CAN PROMOTE TOURISM IN TANGKAK


1)Introduction. QR code (abbreviated from Quick Response code) is   a machine-readable optical label that contains information about the item to which it is attached. For example, a tourist  may download a QR code scanning program using his android hand phone in order to read the content of the said QR code. This strategy will be pioneered by Oyster Reef.

2)How To Promote Tourism In Tangkak Using QR Code ?

 
In line with  Tangkak District Growth Strategy, the tourism sector should be highlighted as an important agenda in its development. Tangkak should take the necessary steps to woo the tourists to come here and promote economy  in Tangkak. There are many ways such as improving existing information flow to the tourists. We do not want to get the feedback that Tangkak has good places to visit, unfortunately the information is only available in the language spoken by the locals. Steps can be taken train more tourist guides,  build more tourist information centers, print  flyers and travel booklets, signage and everything else to please tourists  to come to Tangkak. 

However, these  steps  require a lot of capital to involvement. What can Tangkak do if it has a low budget especially after the economic downturn caused by the COVID-19 outbreak?

By providing QR Codes, Tangkak will  become a tourist-friendly town at minimal cost . For example, you may raise a QR Code stand at Oyster Reef Restoration spot to contain readings in multiple languages and audio visual of the said activity. Tourists will scan the QR Code in order to obtain the information, see photos and videos. Or listen to audio guides, share interesting information on social platforms, and get directions on Google maps. 

It’s time to go mobile!  So we use their smartphone in order for them to obtain unlimited tourist information. Let there be no language barrier. Let paint Tangkak  with QR Codes.

The QR Codes are put on many sign-boards across Tangkak. Each QR Code will be linked to certain webpage and phone numbers to help people learn about tourist spots around Tangkak.

Smartphones are of great use in translating the information to the language of their choice. This is important as it removes any language barrier. Thus, making it easier for tourists to explore and get around Tangkak.

Instead of waiting for tourists to search information using Google or on your website, why not push information on their smartphones? This can be easily done using QR Codes.

In this smartphones era, adopting mobile engagement strategies is a must. Instead of investing in capital intensive and ancient techniques, cities should leverage the smartphone of tourists as a medium to increase flow of information. It is using the infrastructure of your audience (the smartphone in this case) to solve your problem (flow of information).
You can provide them with information they are looking for such as directions, notes on historical significance, stories, reviews, emergency numbers and do’s and don’ts. It’s time for your city to go hi-tech. It’s possible even with a low budget.